Pickuradvisor is the online interface to choosing your own insurance advisors. This website is hosted and maintained by ING Vysya Life Insurance Company Pvt Ltd.This is primarily a blogging website but for insurance advisors of ING Vysya.

The users need to register with the site to start interacting. Once registered, the users log on and select the city, then choose the insurance advisor from amongst a panel of experts in the field and start discussing with them online or setup a face-2-face meeting. The details about the advisor complete with photo is put up on the website. The concept is quite new and different coming from an insurance company, but it definitely offers a highly personalized face to customer interaction and customer management. The customers can get a feel and knowledge about their advisors, get comfortable earlier itself, before actually interacting. Although, the website touts blogging trying to leverage on the social media factor, it turns out there are few conversations and the site appears more to be a forum. However the experience of selecting own advisor gives a different feel and the comfort factor is enhanced.